Scaling New Altitudes Through Hotel SEO and Hotel SMO | Travelling and Hotels

One of the first industries to be impacted by the internet, the travel and hospitality industry today leads the path to social media marketing. In today’s times, when anything and everything finds a foothold on the internet, it becomes but imperative that your hotel gets an enhanced visibility through the internet. Advertising one’s hotel brand can be equally necessary and especially with the revolutionizing of the online marketing industry, the competition of roping in as many clients as possible has got even more intense.Social media is all about getting people involved and engaged in your activities. It lets you build, connect, communicate and interact with your current and prospective customer base. Aiding in etching lasting relationships with customers, social media provides an open platform where you listen to, interact and converse with people who have something to say about you.


Technological developments today have also changed the manner in which a traveler makes decisions regarding hotel patronage and bookings. Social media interactions, guest reviews, opinions, and experiences are trusted more over just hotel promotions and advertisements and are closely monitored by potential customers. As mobile devices have become the norm for communication and obtaining information, today’s traveler wants quick access to relevant information and seeks to connect with a hotel representative in real time. A survey states that as many as 33% people are traveling to various destinations across the globe and travel planning is a part of the social interaction they have on Facebook!With growing competition and an escalating travel demand, the significance of hotel SEO to drive in potential customers mounts tremendously. The right hotel SEO helps in getting and staying connected to customers, leading to business growth. Integrating booking engine links on the website, defined content and impressive visuals all form a part of hotel SEO. Often, tourists avail travel deals and packages based on appealing visuals and informative and eye-catching content. The content must incorporate relevant keywords that place your brand on the search engine’s first page. Hence, hotel SEO gives a kick start to the campaign and lets your website gain maximum hits.Along with SEO, social networking also helps to drive potential traffic to the website. In today’s date and time, the initials clearly are SMO – Social Media Optimization. This involves efforts to create exciting, interesting and engaging marketing campaigns. In other words, a website must strive to develop content that not only informs but also entertains and engages in order for it to be picked up by blogs, get re-tweeted, commented on, liked and shared and result in the formation of natural links back to the site!


Hotel SMO is helpful in building trust of tourists looking for travel accommodation. It involves creativity and investment where people are connected to your business. Variety is the spice of life; this adage holds true while executing Hotel SMO as you have an opportunity to broaden your business verticals. The brand’s Facebook page or a Twitter account can do wonders where you can announce special offers and deals, run contests and polls and ask questions in order to increase engagement and drive in more and more user traffic. It needs special mention that social posts need to be related to your business so that it helps in creating brand awareness. Sharing reviews on travel social networks like Expedia and TripAdvisor with social bookmark sites is the best method for promotion.

The Number One Article On The Difference Between Motels And Hotels | Travelling and Hotels

So you are planning to make a business trip or vacation? You are also trying to determine what type of accommodation to choose when you travel? You have put in a lot of time and did your research to find the names of many motels and hotels, but you really aren’t sure of the difference between a hotel and motel, so you can’t decide where you should make your reservations, correct?What Is The Difference Between A Motel And A Hotel? The Hotel The hotel is a business, that provides lodging for a short period of time. In the past people were supplied with a bed, cabinet, a small desk or table and a wash basin in the room, but with time they soon came with modern amenities like bathrooms, heating, air conditioning, refrigerators, and more. Today they provide telephone, tv, and internet or wi-fi access to the guests. In the larger hotel chains the guests will usually have a gym facility, swimming pools, restaurants, and conference rooms. By checking hotel reviews before booking reservations, one can find which of these features and services are provided there.


The amenities, services, features, and the facilities offered in each hotel, though, can be different in one country to another. In England, for example, the law states that food can only be served within predetermined hours to guests, but there are many private hotels to be found, where these rules simply don’t apply. In other countries like Canada, Australia, Ireland, and some areas of the United States, a hotel can mean a bar or a pub and may not even provide sleeping accommodations. The word hotel in Bangladesh, India and certain parts of Asia, is referred to as a restaurant.The Motel After World War II the word motel started to appear in the dictionaries. It really was originally a hotel, that was designed for travelers in vehicles to stop at night and to also provide for plenty of parking space for their vehicles. The word motel is literally a combination of the term motorist and hotel. A motel initially consisted of one facility which had connecting rooms, where all doors faced the parking lot. When the national highways started to develop and a need for less expensive hotels was sought, the idea of motels began to grow. These were very accessible nightly accommodations located close to all the main roads.The Hotel Versus The Motel One One difference between most motels and hotels is in their architecture. They will differ in both the construction as well as layout. Most hotels will normally have many rooms on separate floors of the establishment having stairwells, elevators and internal hallways, which lead directly to the rooms. On the other hand, motels normally only have one or two floors, and the guests can access their individual rooms directly from the parking area without traveling through any lobbies or corridors.Hotels will usually offer more services than a motel. These services could include things like a restaurant, gym, swimming pools, room service, and others. While motels are generally known to offer less services, you may find a few, which also have swimming facilities, a complimentary continental breakfast, and a few other things.


Probably the main and many times the most important difference between a motel and a hotel is in the price. In most instances, the hotels will charge more than the motels for a night’s stay, but if you travel to less populated areas, then the rate of a discount hotel, and motel in a city, may be close to the same. Another difference is that guests can book more nights in a hotel, as they traditionally cater to a longer stay. There is also a difference found in the location of most motels and hotels. Motels are usually found in out of the way areas, while hotels will usually be found in cities and urban areas.Basically a motel is a hotel found near a highway, where guests can spend a night, while traveling long distances. But in the case of a hotel, they are more often used for an extended stay.